BrewDog comes to Belfast. James Watt and Martin Dickie decided they were fed up with the stuffy
BrewDog comes to Belfast.
James Watt and Martin Dickie decided they were fed up with the stuffy UK beer market… so, aged just 24, they decided to do something about it. Thanks to some scary bank loans, the guys start making their hardcore craft beers in Fraserburgh, a town in northeast Scotland.
BrewDog is now a very well-respected craft beer brand. It has gained popularity for its innovative approach to brewing and its vast selection of craft beers. Recently, BrewDog expanded its presence by opening a new bar at Belfast Grand Central Station in Northern Ireland. This opening marks BrewDog’s first venue in Northern Ireland.
The new BrewDog bar is on the mezzanine level of the newly constructed Belfast Grand Central Station. It offers BrewDog’s signature craft beers, cocktails from BrewDog Distilling Co, and a selection of wines and other spirits. Additionally, the bar features an extensive all-day food menu that includes breakfast items, burgers, wings, and salads.
This development is part of a partnership with SSP, an operator of food and beverage outlets at travel locations.
The opening is an exciting addition to Belfast’s vibrant hospitality scene and signifies BrewDog’s continued global expansion.
The Belfast Grand Central Station is a significant transport hub, making the new BrewDog bar a convenient spot for travellers and locals to enjoy a refreshing brew and meal.
I attended on the opening day and found the bar vibrant, comfortable, and of exceptional value. The food was well-cooked and beautifully presented.
This is one Belfast bar that is sure to succeed.
A potted history of BrewDog
2007: The Birth of BrewDog
– Founders: BrewDog was established by two beer enthusiasts, James Watt and Martin Dickie, in Ellon, Scotland.
Vision: The founders wanted to create a range of bold, flavorful beers to counter the mainstream lagers dominating the UK market.
– Early Days: BrewDog started with two men and a dog, using a modest homemade brewery.
2008: Gaining Traction
– Initial Success: BrewDog’s second beer, Punk IPA, quickly gained a following, solidifying the brand’s reputation.
– Media Attention: BrewDog grabbed headlines by producing strong beers and creatively marketing their products.
2009: Equity for Punks
Innovative Funding: BrewDog launched “Equity for Punks,” a revolutionary crowdfunding initiative that allows fans to buy shares in the business.
– Expansion: The campaign helped BrewDog fund the construction of a larger brewery to meet soaring demand.
2010: Expanding Horizons
– Exporting: BrewDog began exporting to international markets.
– First BrewPub: The company opened its first official pub in Aberdeen, soon followed by locations in Edinburgh, Glasgow, and London.
2013: Continued Growth and Innovation
– Accelerated Growth: BrewDog experienced rapid growth, with exports reaching over 40 countries.
– Experimental Brews: The company continued experimenting with beer styles, creating a diverse range of innovative products.
2015: The BrewDog Network
– International Scene: BrewDog’s bars continued to open worldwide; locations in Tokyo, Sao Paulo, and Berlin demonstrated the brand’s global appeal.
2016-2018: The Rise of Craft Beer Juggernaut
– Expansion: BrewDog opened a major brewery and headquarters in Columbus, Ohio, marking a significant push into the American market.
– Sustainability Initiatives: Committed to sustainability, BrewDog announced various green initiatives, including its goal of becoming carbon-negative.
2019-2021: Continued Innovation and Recognition
– Cultural Impact: BrewDog continued influencing the craft beer sector with boundary-pushing brewing techniques and collaborations.
– Plant-Based Offerings: The company expanded its product line to include alcohol-free beers and vegan-friendly options.
2022-Present: Challenges and New Frontiers
– Adapting to Change: Like many companies, BrewDog navigated challenges posed by global events, focusing on resilience and adaptability.
– Continued Expansion: With plans for new venues and innovative beer concepts, BrewDog aims to maintain its reputation as a pioneer in the craft beer industry.
BrewDog’s history is characterized by its founders’ relentless pursuit of quality and innovation, contributing to their status as icons in the craft beer industry. The company’s unique approach to business and brewing continues to inspire a new generation of beer enthusiasts worldwide.
Derry Girls star Kathy Kiera Clarke returns To her beautiful home country for a cosy autumn getaway.