MADRÍ EXCEPCIONAL BRINGS THE SOUL OF MADRID TO BELFAST WITH AN EXCITING EVENT Madrí Excepcional joins
MADRÍ EXCEPCIONAL BRINGS THE SOUL OF MADRID TO BELFAST WITH AN EXCITING EVENT 
- Madrí Excepcional joins forces with The Bone Yard to host an event to showcase a celebration of Spanish and British music, art and food. Entry to the event is free
- The exciting event line-up boasts music talents, Yeoo DJ as well as a live mural painting from street artist BonZai Creatives
- The Bone Yard will be serving a selection of street food from Burnt Fingers and Pug’s Pizza – with the first 100 people (over 18s only) through the door being offered a free pint of Madrí Excepcional
Madrí Excepcional, the Mediterranean style lager, is bringing ‘El Alma de Madrid’ or the soul of Madrid to Belfast’s The Bone Yard on Saturday 17th June with a celebration of Spanish culture with a Belfast twist. Embracing the cultural energies of Madrid and Belfast via food, art and music, Madrí Excepcional has curated an exciting event with free entry.
Madrí Excepcional is a progressive take on traditional Spanish style lager. From the delicious food and drink to the electrifying music and vibrant street art, the one-off event aims to bring the culture of Madrid, to the heart of Belfast. Entry to the event is free, all visitors need to do is turn up.
There will be an exciting line-up of local Irish music talent, kicking off at 5pm with the final DJ hitting the decks from 11:30pm. Each act will bring their signature sound to the event blending into a dynamic soundscape.
Those attending the event will also be able to taste delicious food from the exclusive Bone Yard street food vendors, Burnt Fingers, serving a selection of burgers and loaded fries, and Pugs Pizza.
An integral piece of both Madrid and Belfast’s identity is street art. As part of Madrí Excepcional’s takeover of The Bone Yard guests will be treated with a live mural painting from street artist BonZai Creatives. Famed for his dynamic, abstract letter forms, BonZai Creatives will create a vibrant new mural bringing the Soul of Madrid to the streets of Belfast in a visually stunning piece of art. Visitors will be able to watch the artwork come to life throughout the day and capture their own shots with the final piece.
Sophie Mitchell, Senior Brand Manager at Madrí Excepcional says: “Madrí Excepcional was born through a collaboration with Molson Coors and La Sagra brewery, combining our brewing experience. We’re excited to bring this collaborative spirit to Belfast this month as we create a fusion of cultures at Madrí Excepcional X The Bone Yard, with an exciting line up of musicians, artists and a limited-edition menu. We’re excited to showcase the very best of both cities, as we bring the soul of Madrid to Belfast.”
Abigail Bolton (Head of Marketing, The Clover Group) at The Bone Yard says, “We are delighted to be hosting this immersive culture clash with Madrí Excepcional, celebrating the best art, music and food from Spain and the UK. Belfast is already such an exciting artistic city, so we can’t wait to see the soul of Madrid brought to life over the weekend.”
The Bone Yard is located in the heart of Belfast city centre. The venue, which is Belfast City Centre’s biggest outdoor bar, is the perfect setting for anyone looking to enjoy Madrí Excepcional.
With free entry and no ticket required, Madrí Excepcional x The Bone Yard takes place on Saturday, 17th June, arrival at 6pm with Yeoo DJ on stage at 7pm, at The Bone Yard, 29 Bedford St, Belfast BT2 7EJ. Please note, this event is for over 18s.