The new partnership will see the women’s team travel to Costa Daurada for a warm-weather training camp
- The new partnership will see the women’s team travel to Costa Daurada for a warm-weather training camp in 2022.
- The link-up will also involve the creation of bespoke content creation with the playing squad and fan engagement activities.
- The aim of this action is to recover British tourism to Costa Daurada as it has been one of the markets most affected by the Covid-19 pandemic
- This is a Joint Promotional Plan between the public sector – Costa Daurada Tourism Authority, incorporating the regions of Salou, Cambrils and Vila-seca and the private sector – Tarragona Provincial Counil’s FEHT incorporating the accommodation business sector in the province of Tarragona
Costa Daurada Tourism Authority is pleased to announce a new partnership with Manchester City Women’s Football Club. This partnership will position Costa Daurada as the Official Tourism Partner of Manchester City Women’s Football Club.
This partnership will include multiple actions including the broadcasting of the Joint Promotional Plan logo on the perimeter LED tanks around the stadium during all FA Women’s Super League home games and the publication of the logo in the press room during the FA Women’s Super League pre-and post-match interviews. In addition, Costa Daurada will have access to the club’s brand and players for publicity campaigns, including creating joint content to publish on the club’s digital and social channels. Furthermore, the agreement will also incorporate a number of fan engagement activities.
The agreement will also include a warm-weather training camp in Costa Daurada for Manchester City’s Women’s team in 2022.
Berta Cabré, president of FEHT, points out that “many of the initiatives we carry out are related to sport, as we wish to highlight Costa Daurada as a sports destination. For years, we have sponsored events that take place in the area, such as the Mundialito, the Costa Daurada Cup, golf tournaments and cycle races. We believe that a team as important and with as many supporters as Manchester City Women’s Football Club will help continue to position the region of Costa Daurada as a leading destination in sports tourism and help encourage tourism year-round.”
Speaking regarding the announcement, Gavin Makel, Managing Director of Manchester City Women, said: “Everyone at Manchester City is delighted to welcome Costa Daurada Tourism Authority as an Official Partner of our women’s team.Becoming our Tourism Partner speaks volumes about their commitment to the women’s game and its growth, and we’re excited about the opportunities that will be afforded to our team and supporters in line with this partnership.”
The Joint Promotion Plan – Costa Daurada Tourism Authority & FEHT
This promotion plan, initiated in 2014 has a fundamental objective to apply part of the resources obtained from the tax on overnight stays in regulated establishments and it is the FEHT in charge of managing it. Thus, for several years now, synergies have been created that have been very important for the Costa Daurada Tourism Authority and the towns of Salou, Cambrils and Vila-seca, as well as the tourist establishments: hotels, campsites and apartments. For 2021, the plan had a budget of 1.5million euros.
The FEHT, Federacio Empresarial d’Hostaleria i Turisme de Tarragona, brings together the accommodation business sector in the province of Tarragona and its main objective is to meet the needs of professionals and companies in this sector, as well as to promote the wide and varied range of accommodation available in this area. This commercial action is carried out in an exemplary synergy between the business sector and the public sector, which represents a unique collaboration in Catalonia.